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What is Life Coaching for Men and
Why Do You Need it? 


Voted Best Life Coach for Men 2022, 2023, & 2024

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The Top 10 Worries Men Bring into Coaching Sessions:


Am I truly happy with my life?


Am I doing what I love?


How can I improve my relationship?


How are my personal and professional optics?


Do I like what I see in the mirror?


Am I hitting my health and fitness goals?


Am I (or would I be) a good dad?


Am I making enough money?


Am I safe, or should I be looking?


Am I walking my own talk?


What are Men Saying?

"I'm stressed out, and I feel stuck."

As men, we have been characterized as protectors and providers. We are socially rewarded when we succeed, and unapologetically prompted to do better when we fail. We learn that "coffee is for closers", "sprinkles are for winners", and so on. Whether or not you recognize these cultural references, suffice it to say that it has been baked into our lexicon that a man's value is directly proportionate to his achievements. So if a man doesn't feel that he's operating at his full potential, he feels shame and frustration. We hear this one ALL the time.


"I'm low on motivation, I lack follow-through, and it's pissing me off."

This is pretty classic dude behavior. When we try and we fail, there's an urge to rage-quit. This can be seen as laziness or a lack of care, but it's actually the opposite. It's precisely because you care so much -- yet can't seem to get out of your rut -- that you fall into a pessimistic, lethargic state. It saps your confidence, makes you feel insecure, and it doesn't help to have people around you trying to "help" by making super obvious suggestions.


​"My relationship needs work, man."

Unsurprisingly, a lot of guys end up using coaching sessions to work through relationship challenges. Because of the scope of guys we work with, this can mean different things depending on where they're at in life. Some guys are lonely and frustrated, trying to find a life partner but just dying out there on dating apps, and increasingly anxious that they aren't going find someone. Other guys are in long term relationships, whether girlfriend or wife, and have started to hit a wall. Either they're considering couples counseling, or they've tried that and it wasn't an effective solution. Still others have gone through that wall, and are now managing divorce and custody challenges. So again, relationships are a HUGE draw to coaching.


"I feel like I need more work/life balance, but my my social game just isn't there."

This is so common. As men we tend to invest very little into our social lives, then discover the hard way that 'no man is an island', and that we actually suffer from a lack of social engagement outside of work. Guys consistently come to session expressing interest in ramping up activities that involve friends -- golf, tennis, mountain biking, running, training, making music, camping -- but weeks turn into months, and for some reason things just don't seem to line up. So helping guys out of the man cave is very much a thing in our brand of coaching.


"I'm dealing with existential crisis, man. Like, what's the point of all of this?"

I could've led with this. So many guys have come to sessions over the past decade struggling with this concern. It tends to go like this: "I'm grinding my butt off to make everyone else happy -- my boss, my wife, my kids, my extended family, the neighbors, my religious community -- and I'm just not seeing the ROI. Like for real, what's our endgame? Do we just grind and die? Try to get rich? Should I follow David Goggins' advice and just 'stay hard'? Should I be like Peter Attia, and try to 'Outlive' everyone? Should I be focused on happiness, whatever that is? Coaching sessions invariably take guys into deep waters, and often find them looking at the sky for answers from their meta-daddy. The good news is, we can help you with that too. 

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"Wow, You Actually Nailed It. Okay, so Now What?"

As a guy, you aren't reading this looking for empathy. You want a SOLUTION. And right now you're scrolling this page hoping that maybe -- just maybe -- this might actually be the FIX. So your next questions are going to be obvious.... because they'd be mine as well:

  • How can this coaching service solve my problem(s)?

  • Why should I choose your service (Man-UP! or whatever) specifically?

  • How exactly (and I mean exactly) does this work?

  • Do you have a proof of concept?

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Man-UP! Life Coaching is the SOLUTION


Hey man, welcome. My name is Dennis, and I'm the founder of Man-UP! Life Coaching (MULC). I started this business over a decade ago, during a time when there was literally no such thing as a life coach for men. True story: my first sessions were done under a tent on Pacific Beach in San Diego, where I would ask the simple question: "Are You Successful?" These would lead to pop-up sessions exploring this topic because no one -- ever -- simply said, "Yes I am".

More than a decade later, MULC has grown into a coaching culture for success-driven men, with International reach and exceptional coaches. I know this system works, because I've seen it work with hundreds of clients. I've seen proof over the years that as men, we tend to learn our hardest man-lessons from other men. And further, I've learned that the most effective coaching strategies -- for helping men to achieve personal success -- thread the needle between proven methodologies and a kind of "secret sauce" that can only be defined as Brotherly Love. And that's something you can't acquire academically.... you either have it or you don't. 

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So back to the questions:

How can your coaching service solve my problem? 

A client's journey with his coach is usually between 12-24 months.... though we have clients who have been in our culture for much longer. During this time we use a very structured protocol, laid out clearly in your 30-minute Strategy Session. As we explain in the call, we meet once per week (on Zoom) for a 1-HR Session, and during these sessions you are coached along two verticals: Core Programming, and Dynamic Programming. Core means everyone does it, it's a universal system, kind of like a bootcamp. Dynamic means the coaching that is specific to YOU and the challenges you face. We unpack these in the call as well. Whether you're working with me, or one the coaches trained under my tutelage, you are receiving coaching which draws from a database of over 10,000 hours of sessions, and our methods simply do not fail. That's a hell of a claim, but we can back it up. Do the work, and you WILL get the results. 

Why should I choose your service (Man-UP! or whatever) specifically?


I'll admit it, as an OG in this space, when templated MLM websites offering "coaches for men" started popping up on search engine results many years after I had created MULC, I felt a bit territorial. But the truth is that there are so many men in need of coaching that even if we wanted to, MULC couldn't service them all. It isn't about us, it's about you. So why should you choose us? It's really a feel thing. The best work I've ever done has been with guys who resonate with the spirit of Man-UP! Life Coaching right off the bat. It starts with this copy -- written by yours truly (not AI, not a Virtual Assistant) -- and continues into our Strategy Session. You should get a sense pretty immediately if this feels right. When it clicks you just know. And if it doesn't, all good. 

How exactly does this work?


Not to brag, but the guys in our culture are all super bright. We historically attract really intelligent men, and as a result they tend be over-thinkers who want to study the map as a way of understanding the journey. But of course the map isn't the journey. The only way to know exactly how this works is to put one foot in front of the other, trust your gut, and take the ride. This said, your first call with offers significant orientation; we're more than happy to give you our time and answer any and all questions. But for a brief overview, the flow is this: 1) We discover what isn't working in your life; 2) We work with you to make a plan to fix it; 3) Together, we execute. Now because there are so many variables, we obviously need to learn as much about YOU as we can before offering a complete diagnosis. It's just like going to the doctor, a mechanic, etc. While there is situational overlap, each case is unique. But again, the bottom line is: this works.

Do you have a proof of concept?


Absolutely. There are testimonials on this website. There are many more on YouTube. And if you join our community, you will be invited into a vetted private DISCORD server (The Man Cave) where you will have the opportunity to meet and fraternize with other guys who have come through this system. These are real, no-nonsense dudes who nevertheless are typically happy to pay-it-forward and share their experiences. Our community is great for networking, especially considering the variety of men in our community. These are guys ranging from grad students to grandfathers, labor-and-trade bros to C-level executives. We've got lots of tech guys in our ranks, real estate moguls, police officers, firefighters, military personnel, artists, musicians, celebrities (shhh), you name it. These men come from many different religious backgrounds including: Christian, Jewish, Muslim, Buddhist, Taoist, "Spiritual-but-not-religious", agnostic, and so on. This said, we're a culture, not a cult. Just saying. But if you want proof, come talk to us. We're legit. 

The Man-UP! Life Coaching System


Okay, so is there a system? YES. Our program is based on science-backed methodologies for restructuring the brain's cognitive functions. We target four primary processing centers which, when balanced, create the foundation for optimal personal success.

Problem Solving

You will learn how to assess stressful situations, and solve local problems without losing global focus. You'll develop the foresight to know how to choose your battles, and when to walk away.

Discipline & Routine

You will become more organized in your daily, weekly, and monthly routines: hit the gym, maintain your diet, and stay ahead of personal planning.

Creativity & Mindfulness

You will be introduced to meditative practices designed to unlock your deeper creative potential, but which will also help you achieve perpetual calm in your daily life.

Validation & Confidence

You'll learn to conquer fear and judgment, through an introspective process guaranteed to strengthen social relationships and bolster self-confidence in high-risk scenarios.

Get the script to break free from "Nice Guy" syndrome.

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1-1 Coaching

Achieve your biggest goals with transformative, personalized and results-focused coaching.

A Vetted Community

Join a private community of like-minded men.

Accountability Tracking

Stay on track with weekly accountability.

TLDR; What You Get With Coaching:

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Our Clients Get Results


Meet Your Coach

And What's More....


You aren't alone. Self-Judgment is one of the biggest challenges we ultimately face in our lives. 


As men, we feel constant pressure to perform, to provide, and to succeed. We aren't always given adequate time to stop and figure things out, or to put together a game-plan for optimal success. The pressures seem to be coming from everywhere: girlfriends, wives, co-workers, bosses, our parents, our kids, surprise expenses. It's like everyone needs something from you, and it keeps you from getting ahead. And that's where the self-judgment come into play. 

My man, I totally get it. 

This is what we call "Survival Mode." It's that time when you're working twice as hard just to keep it together. But for all that effort you're stuck.... or worse, going backwards. As I said, you're not alone in this. Guys don't always complain publicly, for fear for seeming weak or unmanly, but I hear it all in session. You'd really be surprised. A lot of men out there are quietly suffering. 
The good news -- as I've mentioned -- is that we have proven strategies and actions you can take, and these are literally guaranteed to help you get your life in order. 
All day everyday we coach guys who are ready to invest in themselves, address their short-comings with reliable tactics and good old-fashioned hard work, and grind to get to that elusive next level. No matter how bad off you are, or how well you're doing for that matter, we can help you set and hit new goals. We're the real deal. This coaching program works. 
So if you're ready to explore this further, just click the red button and schedule your complimentary 1-on-1 strategy session with a coach today.

Okay, it's Time to Man-UP!

We are so confident in the Man-UP! Life Coaching system, and its ability to help guys solve issues and get to the next level in life, that we're willing to solve a problem for you for free.


Free Strategy Session

Book a 30-min strategy session and meet with a coach to uncover the gap between where you are now and where you want to be. 

Coaching Session

If we agree we can help you, you'll be offered a 1-hour coaching session to dive deeper into solving your problems.

Start Coaching

If it's a good fit we'll move forward and begin your coaching journey. If not, you'll still come away with value and useful knowledge.

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